If you do one thing today make sure you read this blog.
We live in a society full of information and choices. Where we can ask Google a question and it chooses our answers. Shop sales are plummeting, the latest victims being Toys r Us and now we hear New Look is sinking. Online sales, however, are increasing, proving that Google is becoming a company’s best salesman.
So how do you hold prospects eyes on your products or services? You tell them to do it. Direct calls to action have never been as important as in current times. You can only impress someone with your quality or your great customer service if you hold their attention for long enough. By giving a clear instruction you can hold the person's attention long enough for you to close the sale.
The most common examples of this are squeeze pages. They push you in a direction through direct, targeted instruction. Like you have done with this blog when you saw the instruction READ THIS NOW!